More Details Released on TOKYO GAME SHOW 2026 Novelty Items & Schedule!
Sanrio characters Appointed as Family Game Park Ambassadors!
Sanrio Co., Ltd. (head office: Shinagawa-ku, Tokyo; President: Tomokuni Tsuji; hereinafter “Sanrio”) will exhibit for the first time under its own gaming brand “Sanrio Games” at TOKYO GAME SHOW 2026, one of Japan's largest game exhibitions, held at Makuhari Messe from Thursday, September 17 to Monday, September 21, 2026 (national holiday). A wide range of content awaits, from hands-on demos and stage events to novelty items, so visitors can enjoy everything Sanrio Games has to offer.
More Details Released on Novelty Items & Schedule!
We have released details on the novelty items you can pick up at the venue, along with the detailed schedule, including stage information.
For details, please visit the special website (https://www.sanrio-games.jp/en-us/tgs2026/).
Available in limited quantities; distribution will end once supplies run out.
Images are for illustrative purposes only. Actual novelty items may differ.
Novelty item contents and distribution are subject to change or cancellation without notice.
Sanrio characters Appointed as Family Game Park Ambassadors!
In addition, Sanrio characters have been appointed as ambassadors of Family Game Park 2026, an area where children up to junior high school age and their families can enjoy games free of charge! They will also appear on the Ambassador Stage held during the event, bringing even more excitement to the venue.
For details, please visit the special website (https://www.sanrio-games.jp/en-us/tgs2026/).
