TOKYO GAME SHOW 2026

Business Days 9.17 THU – 9.18 FRI
Public Days 9.19 SAT – 9.21 MON/HOLIDAY
General Exhibition booth: Makuhari Messe (Hall 8 [08-S01])
Family Game Park: TKP Tokyo Bay Makuhari Hall
Venue Map

NEWS

Our First-Ever Exhibit! Sanrio is coming to TOKYO GAME SHOW!

The general exhibition booth features a hands-on demo area where you can try the latest titles from the game brand "Sanrio Games"! Hello Kitty and other Sanrio characters will also appear at the booth! Plus, venue-exclusive novelty items you can only get here will be given away!

Don't miss the special stage shows featuring Sanrio characters!

Sanrio Games is exhibiting in two areas!

General Exhibition booth

Featuring pre-release demo areas for Hello Kitty Party Land, Sanrio Kawaii Me Live!, and more. Look forward to the venue-exclusive novelty giveaways, too!
Exhibits: Game Demos / Stage Shows
Sanrio characters Appointed as Ambassadors!

Family Game Park

Enjoy hands-on demos of Hello Kitty Party Land and stage shows featuring Sanrio characters. Look forward to the venue-exclusive novelty giveaways, too!
Exhibits: Game Demos / Stage Shows
*Family Game Park is a free-admission area for junior high school students and younger, set up at TKP Tokyo Bay Makuhari Hall for the three days of TOKYO GAME SHOW 2026 Public Days, September 19 (Sat) to 21 (Mon/Holiday).

Contents Sanrio characters are gathering at the game show! Play the latest titles ahead of release in the demo area!

  • Sanrio characters take the stage!
    Sanrio character Stage Show
    Sanrio characters are coming to both the
    general
    exhibition booth and Family Game
    Park areas!
    General Exhibition booth
    Family Game Park
  • DJ Kuromi Live Performance
    A special live show where DJ Kuromi
    performs songs
    coming to
    Sanrio Kawaii Me Live! and more!

    Don't miss this one-of-a-kind stage show
    that can be
    seen
    only at the general exhibition booth.
    General Exhibition booth
  • Pompompurin Special Stage
    Held at Family Game Park!

    A special live stage show starring
    Pompompurin, who
    celebrates his 30th
    anniversary this year —

    just like TOKYO GAME SHOW!

    Come enjoy it together with your kids!
    Family Game Park
*Characters and costumes appearing at the event are subject to change without notice.

Exhibited Game Title

Hello Kitty Party Land
General Exhibition booth
Family Game Park
Get a hands-on preview of Hello Kitty Party Land, a
party game where Sanrio characters come together♪

With over 45 mini-games, character avatar
creation, and
more, experience what makes
the game so fun before its
release.
Now Accepting Reservations! Learn More
Sanrio Kawaii Me Live!
General Exhibition booth
A pre-release demo of Sanrio Kawaii Me Live!, the
rhythm & dance game from Sanrio!
Play upcoming songs ahead of release and dress
characters up in the super-KAWAII costumes created just
for the game. Be sure to check it out at the booth!
Learn More
FRAGARIAMEMORIES Color of Wishes
General Exhibition booth
FRAGARIAMEMORIES is a fantasy story woven by Sanrio characters as Lords and the knights of Fragaria who protect them.
At the booth, the knights and Lords make their first appearance in newly drawn game illustrations, shown in a display covering an entire wall!
Plus, look forward to a special stage show featuring the voice cast!
FRAGARIAMEMORIES Official Site

Novelty

Venue-exclusive! Visit the booths and try the games to get novelty items available only here!

Booth Visitor Bonus
Original Sanrio Character Sun Visor(Hello Kitty / Cinnamoroll / Pompompurin)
*One of three designs will be distributed at random.
Sanrio Games X Post Bonus (Post with the designated hashtag to get one!)
Original "Sanrio Games" Sticker (1 design)
Original "Sanrio Games" Sticker (1 design)
How to get one: Post a photo of the booth or your impressions of your visit on X with the hashtag #SanrioTGS(Limit 1 per person)
#SanrioTGS
Distribution location: Near the booth
FRAGARIAMEMORIES Color of Wishes X Post Bonus(Post with the designated hashtag to get one!)
Each set includes two stickers — one "Knight" and one "Lord"!
  • HALLRITT & Hello Kitty, MEROLD & My Melody, PURUTH & Pompompurin, ROMARRICHE & Marroncream, RIMICHA & KIRIMICHAN., SANAH & U・SA・HA・NA
  • CIELOMORT & Cinnamoroll, KURODE & Kuromi, WILLMESH & Wish me mell, KLARKSTELLA & Little Twin Stars (Kiki), LOUTERSTELLA & Little Twin Stars (Lala), MYUNNA & Cogimyun
  • BADOBARM & Bad Badtz-Maru, CHACO & Pochacco, ARUPEK & Ahiru no Pekkle, TUXAM & Tuxedosam, HANGYON & Hangyodon, PIKERO & Kerokerokeroppi
Uses exclusive newly drawn game illustrations! FRAGARIAMEMORIES Color of Wishes Secret Original Stickers (18 designs in total)
How to get one: Post a photo of the FRAGARIAMEMORIES Color of Wishes display or your impressions of your visit on X with both hashtags #SanrioTGS and #Fragariamemories(Limit 1 per person)
#SanrioTGS #Fragariamemories
Distribution location: Near the FRAGARIAMEMORIES Color of Wishes display area in the Sanrio booth
*For each BOUQUET, one of six designs will be distributed at random (not at random from all 18 designs). *As these are secret-design novelty items, the design cannot be chosen at the time of distribution.
X Follow & Game Demo Bonus
Hello Kitty, My Melody, Tuxedosam, Little Twin Stars (Lala), Pompompurin, Pochacco, Kerokerokeroppi, Chococat, Cinnamoroll, Bad Badtz-Maru, Ahiru no Pekkle, Little Twin Stars (Kiki), Kuromi, Hangyodon, U・SA・HA・NA, Hanamaruobake
Hello Kitty Party Land Secret Original Button Badges (16 characters in total)
How to get one: Follow the official Sanrio Games X account (@SanrioGames_GL) & try out Hello Kitty Party Land at the booth(Limit 1 per person) @SanrioGames_GL
Distribution location: Near the exit of the Hello Kitty Party Land demo area
*As these are secret-design novelty items, the design cannot be chosen at the time of distribution.
Hello Kitty, My Melody, Tuxedosam, Little Twin Stars (Lala), Pompompurin, Pochacco, Kerokerokeroppi, Chococat, Cinnamoroll, Bad Badtz-Maru, Ahiru no Pekkle, Little Twin Stars (Kiki), Kuromi, Hangyodon, U・SA・HA・NA
Sanrio Kawaii Me Live! Secret Original Button Badges (15 characters in total)
How to get one: Follow the official Sanrio Kawaii Me Live! X account (@SanrioKML_GL) & try out Sanrio Kawaii Me Live! at the booth(Limit 1 per person) @SanrioKML_GL
Distribution location: Near the exit of the Sanrio Kawaii Me Live! demo area
*As these are secret-design novelty items, the design cannot be chosen at the time of distribution.
Game Demo Bonus
Original Sanrio Games Neck Strap (1 design)
Original Sanrio Games Neck Strap (1 design)
How to get one:Try out both Hello Kitty Party Land and Sanrio Kawaii Me Live! at the booth(Limit 1 per person)
Distribution location: Information Desk
Please present the original button badges you received from trying out Hello Kitty Party Land and Sanrio Kawaii Me Live! at the information desk.
*This reward will not be distributed if you have tried only one of the two titles(Hello Kitty Party Land or Sanrio Kawaii Me Live!).

Schedule

  • Sanrio Games Title Showcase Stage
    General Exhibition booth
    Sanrio characters will take the stage to showcase

    the best of various "Sanrio Games" titles!
    Look forward
    to a photo session on stage, too!
    [Business Days]
    • 9.17 (Thu) 10:30–11:00
    • 9.17 (Thu) 15:30–16:00
    • 9.18 (Fri) 15:30–16:00
    [Public Days]
    • Coming Soon
  • Sanrio Characters Special Live Show!
    General Exhibition booth
    A special live stage show to close out
    the final day
    of the event!
    Enjoy a special
    setlist featuring songs coming to

    Sanrio Kawaii Me Live! along with
    favorites everyone
    knows!
    [Public Day]
    • 9.21 (Mon) 15:00–15:30
  • Pompompurin Special Stage
    Family Game Park
    Held at Family Game Park!

    A special live stage show starring Pompompurin,

    who celebrates his 30th anniversary this year

    — just like TOKYO GAME SHOW!
    [Public Day]
    • 9.20 (SUN) 14:15–14:45
TIME TABLE Business Days: General Exhibition booth 9.17–9.18 (10:00–17:00)
Business Days 9.17 THU
10:30–11:00
Presented by Sanrio characters!
Sanrio Games Title
Showcase Stage
Hello Kitty
Pompompurin
Kuromi
12:30–13:00
Exclusive to TOKYO GAME SHOW 2026!
DJ Kuromi Live Performance
DJ Kuromi
14:00–14:45
Hello Kitty Party Land Developers Talk Stage
15:30–16:00
Presented by Sanrio characters!
Sanrio Games Title
Showcase Stage
Hello Kitty
Pompompurin
Kuromi
Business Days 9.18 FRI
10:30–11:15
Celebrating Our First-Ever Exhibit!
Sanrio Games Brand Talk Stage
– Sanrio Experiences Starting from Sanrio Games –
12:30–13:00
Exclusive to TOKYO GAME SHOW 2026!
DJ Kuromi Live Performance
DJ Kuromi
14:00–14:45
Sanrio Kawaii Me Live! Developers Talk Stage
15:30–16:00
Presented by Sanrio characters!
Sanrio Games Title
Showcase Stage
Hello Kitty
Kuromi
  • TIME TABLE Public Days: General Exhibition booth / Family Game Park 9.19–9.20 (9:30–17:00), 9.21 (9:30–16:00)
    Public Day 9.19 SAT
    General Exhibition booth
    9:30–9:50
    Presented by Sanrio characters!
    Welcome Photo Session
    Hello Kitty
    Pompompurin
    11:15–12:00
    Featuring Gakuto Kajiwara &
    Shunsuke Takeuchi!
    FRAGARIAMEMORIES Color of Wishes
    Special Talk Stage
    Hello Kitty
    12:30–13:15
    Collaboration Artist Stage!
    Sanrio Kawaii Me Live!
    Special Talk Stage
    with POLKADOT STINGRAY
    My Melody
    Kuromi
    14:00–14:45
    Hello Kitty Party Land
    Special Talk Stage
    Hello Kitty
    Pompompurin
    15:30–16:00
    Exclusive to TOKYO GAME SHOW 2026!
    DJ Kuromi Live Performance
    DJ Kuromi
    Family Game Park
    11:15–11:45
    Ambassador Stage
    Cinnamoroll
    *Family Game Park is a free-admission area for junior high school students and younger, set up at TKP Tokyo Bay Makuhari Hall for the three days of TOKYO GAME SHOW 2026 Public Day, September 19 (Sat) to 21 (Mon/Holiday).
  • TIME TABLE Public Days: General Exhibition booth / Family Game Park 9.19–9.20 (9:30–17:00), 9.21 (9:30–16:00)
    Public Day 9.20 SUN
    General Exhibition booth
    9:30–9:50
    Presented by Sanrio characters!
    Welcome Photo Session
    Hello Kitty
    10:15–11:00
    Collaboration Artist Stage!
    Sanrio Kawaii Me Live!
    Special Talk Stage with Mi'Line Hearts
    My Melody
    Kuromi
    12:30–13:00
    Exclusive to TOKYO GAME SHOW 2026!
    DJ Kuromi Live Performance
    DJ Kuromi
    14:00–14:45
    Hello Kitty Party Land
    Special Talk Stage
    Hello Kitty
    My Melody
    15:30–16:00
    Presented by Sanrio characters!
    Sanrio Games Title
    Showcase Stage
    Hello Kitty
    Kuromi
    My Melody
    Family Game Park
    11:15–11:45
    Ambassador Stage
    Cinnamoroll
    Pompompurin
    14:15–14:45
    30th Anniversary Stage!
    Pompompurin Special Stage
    Pompompurin
    *Family Game Park is a free-admission area for junior high school students and younger, set up at TKP Tokyo Bay Makuhari Hall for the three days of TOKYO GAME SHOW 2026 Public Day, September 19 (Sat) to 21 (Mon/Holiday).
  • TIME TABLE Public Days: General Exhibition booth / Family Game Park 9.19–9.20 (9:30–17:00), 9.21 (9:30–16:00)
    Public Day 9.21 MON / HOLIDAY
    General Exhibition booth
    9:30–9:50
    Presented by Sanrio characters!
    Welcome Photo Session
    Pompompurin
    Cinnamoroll
    10:55–12:00
    Sanrio Kawaii Me Live! & DJ Kuromi
    Special Collab Stage
    My Melody
    DJ Kuromi
    13:00–13:45
    Hello Kitty Party Land
    Special Talk Stage
    Cinnamoroll
    Pompompurin
    15:00–15:30
    Exclusive to TOKYO GAME SHOW 2026!
    Sanrio Characters
    Special Live Show!
    Hello Kitty
    Pompompurin
    Cinnamoroll
    My Melody
    Kuromi
    Family Game Park
    11:15–11:45
    Ambassador Stage
    Hello Kitty
    *Family Game Park is a free-admission area for junior high school students and younger, set up at TKP Tokyo Bay Makuhari Hall for the three days of TOKYO GAME SHOW 2026 Public Day, September 19 (Sat) to 21 (Mon/Holiday).
TIME TABLE
  • 9.17 THU
  • 9.18 FRI
  • 9.19 SAT
  • 9.20 SUN
  • 9.21 MON / HOLIDAY
Business Days 9.17 THU
General Exhibition booth 9.17–9.18 (10:00–17:00)
10:30–11:00
Presented by Sanrio characters!
Sanrio Games Title
Showcase Stage
Hello Kitty
Pompompurin
Kuromi
12:30–13:00
Exclusive to TOKYO GAME SHOW 2026!
DJ Kuromi Live Performance
DJ Kuromi
14:00–14:45
Hello Kitty Party Land Developers Talk Stage
15:30–16:00
Presented by Sanrio characters!
Sanrio Games Title
Showcase Stage
Hello Kitty
Pompompurin
Kuromi
Business Days 9.18 FRI
General Exhibition booth 9.17–9.18 (10:00–17:00)
10:30–11:15
Celebrating Our First-Ever Exhibit!
Sanrio Games Brand Talk Stage
– Sanrio Experiences Starting from Sanrio Games –
12:30–13:00
Exclusive to TOKYO GAME SHOW 2026!
DJ Kuromi Live Performance
DJ Kuromi
14:00–14:45
Sanrio Kawaii Me Live! Developers Talk Stage
15:30–16:00
Presented by Sanrio characters!
Sanrio Games Title
Showcase Stage
Hello Kitty
Kuromi
Public Day 9.19 SAT
General Exhibition booth / Family Game Park 9.19–9.20 (9:30–17:00), 9.21 (9:30–16:00)
9:30–9:50
Presented by Sanrio characters!
Welcome Photo Session
Hello Kitty
Pompompurin
11:15–12:00
Featuring Gakuto Kajiwara &
Shunsuke Takeuchi!
FRAGARIAMEMORIES Color of Wishes
Special Talk Stage
Hello Kitty
12:30–13:15
Collaboration Artist Stage!
Sanrio Kawaii Me Live!
Special Talk Stage
with POLKADOT STINGRAY
My Melody
Kuromi
14:00–14:45
Hello Kitty Party Land
Special Talk Stage
Hello Kitty
Pompompurin
15:30–16:00
Exclusive to TOKYO GAME SHOW 2026!
DJ Kuromi Live Performance
DJ Kuromi
11:15–11:45
Ambassador Stage
Cinnamoroll
*Family Game Park is a free-admission area for junior high school students and younger, set up at TKP Tokyo Bay Makuhari Hall for the three days of TOKYO GAME SHOW 2026 Public Day, September 19 (Sat) to 21 (Mon/Holiday).
Public Day 9.20 SUN
General Exhibition booth / Family Game Park 9.19–9.20 (9:30–17:00), 9.21 (9:30–16:00)
9:30–9:50
Presented by Sanrio characters!
Welcome Photo Session
Hello Kitty
10:15–11:00
Collaboration Artist Stage!
Sanrio Kawaii Me Live!
Special Talk Stage with Mi'Line Hearts
My Melody
Kuromi
12:30–13:00
Exclusive to TOKYO GAME SHOW 2026!
DJ Kuromi Live Performance
DJ Kuromi
14:00–14:45
Hello Kitty Party Land
Special Talk Stage
Hello Kitty
My Melody
15:30–16:00
Presented by Sanrio characters!
Sanrio Games Title
Showcase Stage
Hello Kitty
Kuromi
My Melody
11:15–11:45
Ambassador Stage
Cinnamoroll
Pompompurin
14:15–14:45
30th Anniversary Stage!
Pompompurin Special Stage
Pompompurin
*Family Game Park is a free-admission area for junior high school students and younger, set up at TKP Tokyo Bay Makuhari Hall for the three days of TOKYO GAME SHOW 2026 Public Day, September 19 (Sat) to 21 (Mon/Holiday).
Public Day 9.21 MON / HOLIDAY
General Exhibition booth / Family Game Park 9.19–9.20 (9:30–17:00), 9.21 (9:30–16:00)
9:30–9:50
Presented by Sanrio characters!
Welcome Photo Session
Pompompurin
Cinnamoroll
10:55–12:00
Sanrio Kawaii Me Live! & DJ Kuromi
Special Collab Stage
My Melody
DJ Kuromi
13:00–13:45
Hello Kitty Party Land
Special Talk Stage
Cinnamoroll
Pompompurin
15:00–15:30
Exclusive to TOKYO GAME SHOW 2026!
Sanrio Characters
Special Live Show!
Hello Kitty
Pompompurin
Cinnamoroll
My Melody
Kuromi
11:15–11:45
Ambassador Stage
Hello Kitty
*Family Game Park is a free-admission area for junior high school students and younger, set up at TKP Tokyo Bay Makuhari Hall for the three days of TOKYO GAME SHOW 2026 Public Day, September 19 (Sat) to 21 (Mon/Holiday).
*Characters do not remain at the booth at all times and may be absent depending on the time of day. *Stage details, including schedules, performers, and presentations, are subject to change or cancellation without notice.
*Characters do not remain at the booth at all times and may be absent depending on the time of day. *Stage details, including schedules, performers, and presentations, are subject to change or cancellation without notice.

MAP

Sanrio Games is exhibiting in two areas!

General Exhibition booth: Makuhari Messe (Hall 8 [08-S01]). Family Game Park: TKP Tokyo Bay Makuhari Hall

Exhibition booth

Featuring pre-release demo areas for Hello Kitty Party Land and Sanrio Kawaii Me Live!, and more. Look forward to the venue-exclusive novelty giveaways, too!

Sanrio characters Appointed as Ambassadors!

Family Game Park

Enjoy hands-on demos of Hello Kitty Party Land and stage shows featuring Sanrio characters. Look forward to the venue-exclusive novelty giveaways, too!

*Family Game Park is a free-admission area for junior high school students and younger, set up at TKP Tokyo Bay Makuhari Hall for the three days of TOKYO GAME SHOW 2026 Public Day, September 19 (Sat) to 21 (Mon/Holiday). *Characters and costumes appearing at the event are subject to change without notice.
General Exhibition booth
*FRAGARIAMEMORIES Color of Wishes is planned as a wall-panel display.
Family Game Park
Click here for details on Family Game Park 2026!
Sanrio Games Official X Sanrio Games Official Youtube Sanrio Games Official Instagram Sanrio Games Official Tiktok
Get your TOKYO GAME SHOW 2026 tickets here!
TOKYO GAME SHOW 2026
Launching October 29, 2026 Now accepting reservations for physical and digital editions
Enjoy the world of Party Land in your own way!

Take your time with dice-rolling board games,
dress up your avatar in stylish outfits,

meet the characters and collect stickers,
or enjoy some laid-back fishing and vegetable growing.

Enjoy three different board games!

Enjoy Marroncream's flower-filled Flower Festival,

Tropical Twilight, where you can soak up the southern island of
WE ARE DINOSAURS!,

and Goropikadon's Sparkling Neon Night!

Over 45 original mini-games

So many mini-games packed full of the personality and
charm of Sanrio characters!

You might even catch their unexpected sides and
adorable moments♪

    Each mini-game is hosted by a different character!

    Hello Kitty's
    Speedy Peeling

    Help peel lots of apples to make Hello
    Kitty's favorite
    treat — apple pie!

    POMPOMPURIN's
    Jiggly Jump

    Jump on top of the delicious-looking
    Pompompurin to
    collect magical
    konpeito candies! Pompompurin
    puffs
    up bigger and bigger!

    Cinnamoroll's
    Home Run Derby

    Cinnamoroll pitches with all his
    might using his ears!
    Hit the ball back
    with your bat and aim for a home
    run!

      Featuring more than 145 Sanrio characters, including 16 that can become your partner!

      Hello Kitty, My Melody, Kuromi, Cinnamoroll…

      Your favorite characters and nostalgic friends are all gathering
      for this party!

      Hello Kitty Party Land Official Site

      Now Accepting Reservations! Visit the official site for details

      Set for release in 2027! A smartphone title
        A brand-new“super-KAWAII” rhythm & dance game!

        Coordinate the characters' costumes and stages,
        and get hyped up on your very own
        “super-KAWAII”
        stage together with Sanrio characters!

        Sanrio Kawaii Me Live! Official Site

        Visit the official site for details

        General Exhibition booth
        9.17 (THU) 10:30–11:00
        Presented by Sanrio characters!
        Sanrio Games Title
        Showcase Stage
        Sanrio characters take the stage with the MC to introduce the Sanrio Games lineup! Discover what makes our upcoming titles so appealing!
        Guest
        • Hello Kitty
        • Pompompurin
        • Kuromi
        *Appearing characters and costumes are subject to change without notice.
        General Exhibition booth
        9.17 (THU) 12:30–13:00
        Exclusive to TOKYO GAME SHOW 2026!
        DJ Kuromi Live Performance
        DJ Kuromi brings you a special live show! Enjoy a DJ performance featuring songs coming to Sanrio Kawaii Me Live! and more!
        Guest
        • DJ Kuromi
        *Stage content is subject to change without notice.
        General Exhibition booth
        9.17 (THU) 14:00–14:45
        Hello Kitty Party Land Developers Talk Stage
        The development team behind Hello Kitty Party Land takes the stage! Hear all about the game's appeal and behind-the-scenes stories from its development!
        Guest
        • Katsuyoshi Tanabe (General Manager, Game Business Division, Sanrio Co., Ltd.)
        • Toya Yoneda (Senior Manager, Marketing Section, Game Business Division, Sanrio Co., Ltd.)
        *Stage content is subject to change without notice.
        General Exhibition booth
        9.17 (THU) 15:30–16:00
        Presented by Sanrio characters!
        Sanrio Games Title
        Showcase Stage
        Sanrio characters take the stage with the MC to introduce the Sanrio Games lineup! Discover what makes our upcoming titles so appealing!
        Guest
        • Hello Kitty
        • Pompompurin
        • Kuromi
        *Appearing characters and costumes are subject to change without notice.
        General Exhibition booth
        9.18 (FRI) 10:30–11:15
        Celebrating Our First-Ever Exhibit!
        Sanrio Games Brand Talk Stage
        – Sanrio Experiences Starting from Sanrio Games –
        What inspired the creation of Sanrio Games, and what kind of games will it deliver next? With a look at upcoming titles, this session explores where Sanrio Games is now and where it's headed.
        Guest
        • Kosuke Hamasaki (Head of Digital Business Headquarters, Sanrio Co., Ltd.)
        *Stage content is subject to change without notice.
        General Exhibition booth
        9.18 (FRI) 12:30–13:00
        Exclusive to TOKYO GAME SHOW 2026!
        DJ Kuromi Live Performance
        DJ Kuromi brings you a special live show! Enjoy a DJ performance featuring songs coming to Sanrio Kawaii Me Live! and more!
        Guest
        • DJ Kuromi
        *Stage content is subject to change without notice.
        General Exhibition booth
        9.18 (FRI) 14:00–14:45
        Sanrio Kawaii Me Live! Developers Talk Stage
        The development team behind Sanrio Kawaii Me Live! takes the stage! Hear all about the game's appeal and behind-the-scenes stories from its development!
        Guest
        • Manabu Inahara (Senior Manager, Development Section 1, Game Business Division, and Producer, Sanrio Co., Ltd.)
        • Masashi Sugiyama (Sound Producer / Composer, Sound Department, NOW PRODUCTION Co., Ltd.)
        *Stage content is subject to change without notice.
        General Exhibition booth
        9.18 (FRI) 15:30–16:00
        Presented by Sanrio characters!
        Sanrio Games Title
        Showcase Stage
        Sanrio characters take the stage with the MC to introduce the Sanrio Games lineup! Discover what makes our upcoming titles so appealing!
        Guest
        • Hello Kitty
        • Kuromi
        *Appearing characters and costumes are subject to change without notice.
        General Exhibition booth
        9.19 (SAT) 9:30–9:50
        Presented by Sanrio characters!
        Welcome Photo Session
        Sanrio characters welcome you at the booth! Different characters appear each day.
        Guest
        • Hello Kitty
        • Pompompurin
        *Appearing characters and costumes are subject to change without notice.
        General Exhibition booth
        9.19 (SAT) 11:15–12:00
        Featuring Gakuto Kajiwara &
        Shunsuke Takeuchi!
        FRAGARIAMEMORIES Color of Wishes
        Special Talk Stage
        Join the cast as they introduce the world and appeal of FRAGARIAMEMORIES Color of Wishes! Plus, the latest game news, revealed for the first time on this stage! Don't miss it!
        Guest
        • Gakuto Kajiwara (voice of HALLRITT)
        • Shunsuke Takeuchi (voice of BADOBARM)
        *Stage content is subject to change without notice.
        General Exhibition booth
        9.19 (SAT) 12:30–13:15
        Collaboration Artist Stage!
        Sanrio Kawaii Me Live!
        Special Talk Stage
        with POLKADOT STINGRAY
        Enjoy a performance by the characters as we introduce the appeal of Sanrio Kawaii Me Live!
        Special guest Shizuku from POLKADOT STINGRAY, one of the artists collaborating on the game, joins us to talk about the songs that bring the game to life!
        Guest
        • Shizuku (POLKADOT STINGRAY)
        *Stage content is subject to change without notice.
        General Exhibition booth
        9.19 (SAT) 14:00–14:45
        Hello Kitty Party Land
        Special Talk Stage
        Special guests join us to introduce Hello Kitty Party Land! Enjoy live gameplay as we show off what makes the game so much fun!
        Guest
        • Gorgeous
        • Takashi (Trendy Angel)
        • Donguri Takeshi
        *Stage content is subject to change without notice.
        General Exhibition booth
        9.19 (SAT) 15:30–16:00
        Exclusive to TOKYO GAME SHOW 2026!
        DJ Kuromi Live Performance
        DJ Kuromi brings you a special live show! Enjoy a DJ performance featuring songs coming to Sanrio Kawaii Me Live! and more!
        Guest
        • DJ Kuromi
        *Stage content is subject to change without notice.
        Family Game Park
        9.19 (SAT) 11:15–11:45
        Ambassador Stage
        A special Ambassador Stage celebrating the 30th anniversary of TOKYO GAME SHOW! The newly appointed ambassadors, including Sanrio characters, take the stage to liven up this milestone year!
        Guest
        • Cinnamoroll
        *Appearing characters and costumes are subject to change without notice.
        General Exhibition booth
        9.20 (SUN) 9:30–9:50
        Presented by Sanrio characters!
        Welcome Photo Session
        Sanrio characters welcome you at the booth! Different characters appear each day.
        Guest
        • Hello Kitty
        *Appearing characters and costumes are subject to change without notice.
        General Exhibition booth
        9.20 (SUN) 10:15–11:00
        Collaboration Artist Stage!
        Sanrio Kawaii Me Live!
        Special Talk Stage with Mi'Line Hearts
        Enjoy a performance by the characters as we introduce the appeal of Sanrio Kawaii Me Live!
        Special guests from Mi'Line Hearts, one of the artists collaborating on the game, join us to talk about the songs that bring the game to life!
        Guest
        • Rei Nakashima (Mi'Line Hearts)
        • Momoko Nishio (Mi'Line Hearts)
        • Natsu Amagase (Mi'Line Hearts)
        *Stage content is subject to change without notice.
        General Exhibition booth
        9.20 (SUN) 12:30–13:00
        Exclusive to TOKYO GAME SHOW 2026!
        DJ Kuromi Live Performance
        DJ Kuromi brings you a special live show! Enjoy a DJ performance featuring songs coming to Sanrio Kawaii Me Live! and more!
        Guest
        • DJ Kuromi
        *Stage content is subject to change without notice.
        General Exhibition booth
        9.20 (SUN) 14:00–14:45
        Hello Kitty Party Land
        Special Talk Stage
        Special guests join us to introduce Hello Kitty Party Land! Enjoy live gameplay as we show off what makes the game so much fun!
        Guest
        • Mamatarte
        • LOVE LETTERZ
        *Stage content is subject to change without notice.
        General Exhibition booth
        9.20 (SUN) 15:30–16:00
        Presented by Sanrio characters!
        Sanrio Games Title
        Showcase Stage
        Sanrio characters take the stage with the MC to introduce the Sanrio Games lineup! Discover what makes our upcoming titles so appealing!
        Guest
        • Hello Kitty
        • Kuromi
        • My Melody
        *Appearing characters and costumes are subject to change without notice.
        Family Game Park
        9.20 (SUN) 11:15–11:45
        Ambassador Stage
        A special Ambassador Stage celebrating the 30th anniversary of TOKYO GAME SHOW! The newly appointed ambassadors, including Sanrio characters, take the stage to liven up this milestone year!
        Guest
        • Cinnamoroll
        • Pompompurin
        *Appearing characters and costumes are subject to change without notice.
        Family Game Park
        9.20 (SUN) 14:15–14:45
        30th Anniversary Stage!
        Pompompurin Special Stage
        A special live stage show starring Pompompurin, who celebrates his 30th anniversary this year — just like TOKYO GAME SHOW!
        Guest
        • Pompompurin
        *Appearing characters and costumes are subject to change without notice.
        General Exhibition booth
        9.21 (MON / HOLIDAY) 9:30–9:50
        Presented by Sanrio characters!
        Welcome Photo Session
        Sanrio characters welcome you at the booth! Different characters appear each day.
        Guest
        • Pompompurin
        • Cinnamoroll
        *Appearing characters and costumes are subject to change without notice.
        General Exhibition booth
        9.21 (MON / HOLIDAY) 10:55–12:00
        Sanrio Kawaii Me Live! & DJ Kuromi
        Special Collab Stage
        Kicking off with a special performance by DJ Kuromi! Don't miss the latest Sanrio Kawaii Me Live! news, revealed for the first time on stage! And maybe a special guest, too…!?
        Guest
        • My Melody
        • DJ Kuromi
        *Stage content is subject to change without notice.
        General Exhibition booth
        9.21 (MON / HOLIDAY) 13:00–13:45
        Hello Kitty Party Land
        Special Talk Stage
        Special guests join us to introduce Hello Kitty Party Land! Enjoy live gameplay as we show off what makes the game so much fun!
        Guest
        • Shizuka Oya
        • Yuki Kashiwagi
        • Rinka Kumada
        *Stage content is subject to change without notice.
        General Exhibition booth
        9.21 (MON / HOLIDAY) 15:00–15:30
        Exclusive to TOKYO GAME SHOW 2026!
        Sanrio Characters
        Special Live Show!
        A special live stage show to close out the final day of the event! Enjoy a special setlist featuring songs scheduled to appear in Sanrio Kawaii Me Live! along with favorites everyone knows!
        Guest
        • Hello Kitty
        • Pompompurin
        • Cinnamoroll
        • My Melody
        • Kuromi
        *Appearing characters and costumes are subject to change without notice.
        Family Game Park
        9.21 (MON / HOLIDAY) 11:15–11:45
        Ambassador Stage
        A special Ambassador Stage celebrating the 30th anniversary of TOKYO GAME SHOW! The newly appointed ambassadors, including Sanrio characters, take the stage to liven up this milestone year!
        Guest
        • Hello Kitty
        *Appearing characters and costumes are subject to change without notice.