TOKYO GAME SHOW 2026

Business Days 9.17 THU – 9.18 FRI
Public Days 9.19 SAT – 9.21 MON/HOLIDAY
General Exhibition booth: Makuhari Messe (Hall 8 [08-S01])
Family Game Park: TKP Tokyo Bay Makuhari Hall
Venue Map

NEWS

Our First-Ever Exhibit! Sanrio is coming to TOKYO GAME SHOW!

The general exhibition booth features a hands-on demo area where you can try the latest titles from the game brand "Sanrio Games"! Hello Kitty and other Sanrio characters will also appear at the booth! Plus, venue-exclusive novelty items you can only get here will be given away!

Don't miss the special stage shows featuring Sanrio characters!

Sanrio Games is exhibiting in two areas!

General Exhibition booth

Featuring pre-release demo areas for Hello Kitty Party Land, Sanrio Kawaii Me Live!, and more. Look forward to the venue-exclusive novelty giveaways, too!
Exhibits: Game Demos / Stage Shows

Family Game Park

Enjoy hands-on demos of Hello Kitty Party Land and stage shows featuring Sanrio characters. Look forward to the venue-exclusive novelty giveaways, too!
Exhibits: Game Demos / Stage Shows
*Family Game Park is a free-admission area for junior high school students and younger, set up at TKP Tokyo Bay Makuhari Hall for the three days of TOKYO GAME SHOW 2026 Public Days, September 19 (Sat) to 21 (Mon/Holiday).

Contents Sanrio characters are gathering at the game show! Play the latest titles ahead of release in the demo area!

  • Sanrio characters take the stage!
    Sanrio character Stage Show
    Sanrio characters are coming to both the
    general
    exhibition booth and Family Game
    Park areas!
    General Exhibition booth
    Family Game Park
  • DJ Kuromi Live Performance
    A special live show where DJ Kuromi
    performs songs
    coming to
    Sanrio Kawaii Me Live! and more!

    Don't miss this one-of-a-kind stage show
    that can be
    seen
    only at the general exhibition booth.
    General Exhibition booth
  • Pompompurin Special Stage
    Held at Family Game Park!

    A special live stage show starring
    Pompompurin, who
    celebrates his 30th
    anniversary this year —

    just like TOKYO GAME SHOW!

    Come enjoy it together with your kids!
    Family Game Park
*Characters and costumes appearing at the event are subject to change without notice.

Exhibited Game Title

Hello Kitty Party Land
General Exhibition booth
Family Game Park
Get a hands-on preview of Hello Kitty Party Land, a
party game where Sanrio characters come together♪

With over 45 mini-games, character avatar
creation, and
more, experience what makes
the game so fun before its
release.
Now Accepting Reservations! Learn More
Sanrio Kawaii Me Live!
General Exhibition booth
A pre-release demo of Sanrio Kawaii Me Live!, the
rhythm & dance game from Sanrio!
Play upcoming songs ahead of release and dress
characters up in the super-KAWAII costumes created just
for the game. Be sure to check it out at the booth!
Learn More
FRAGARIAMEMORIES Color of Wishes
General Exhibition booth
FRAGARIAMEMORIES is a fantasy story woven by Sanrio characters as Lords and the knights of Fragaria who protect them.
At the booth, the knights and Lords make their first appearance in newly drawn game illustrations, shown in a display covering an entire wall!
Plus, look forward to a special stage show featuring the voice cast!
FRAGARIAMEMORIES Official Site

Novelty

Venue-exclusive! Visit the booths and try the games to get novelty items available only here!

Booth Visitor Bonus
Original Sanrio Character Sun Visor(Hello Kitty / Cinnamoroll / Pompompurin)
X Post Bonus: Post with the designated hashtag to get one!
Coming Soon
Coming Soon
X Follow & Game Demo Bonus
Coming Soon
Coming Soon
*Available in limited quantities; distribution will end once
supplies run out.
*Images are for illustration purposes. Actual novelty items may
differ.

*Novelty item details and distribution are subject to change or
cancellation without notice.

Schedule

  • Sanrio character Stage Show
    General Exhibition booth
    Family Game Park
    Sanrio characters are coming to both the general
    exhibition booth and Family Game Park areas!
    Coming Soon...
  • Pompompurin Special Stage
    Family Game Park
    Held at Family Game Park!
    A special live stage show
    starring Pompompurin,
    who celebrates his 30th
    anniversary this year —
    just like TOKYO GAME SHOW!
    Coming Soon...
Coming Soon…
Coming Soon…

MAP

Sanrio Games is exhibiting in two areas!

General Exhibition booth: Makuhari Messe (Hall 8 [08-S01]). Family Game Park: TKP Tokyo Bay Makuhari Hall

Exhibition booth

Featuring pre-release demo areas for Hello Kitty Party Land and Sanrio Kawaii Me Live!, and more. Look forward to the venue-exclusive novelty giveaways, too!

Family Game Park

Enjoy hands-on demos of Hello Kitty Party Land and stage shows featuring Sanrio characters. Look forward to the venue-exclusive novelty giveaways, too!

*Family Game Park is a free-admission area for junior high school students and younger, set up at TKP Tokyo Bay Makuhari Hall for the three days of TOKYO GAME SHOW 2026 Public Day, September 19 (Sat) to 21 (Mon/Holiday). *Characters and costumes appearing at the event are subject to change without notice.
General Exhibition booth
*FRAGARIAMEMORIES Color of Wishes is planned as a wall-panel display.
Family Game Park
Sanrio Games Official X Sanrio Games Official Youtube Sanrio Games Official Instagram Sanrio Games Official Tiktok
TOKYO GAME SHOW 2026
Launching October 29, 2026 Now accepting reservations for physical and digital editions
Enjoy the world of Party Land in your own way!

Take your time with dice-rolling board games,
dress up your avatar in stylish outfits,

meet the characters and collect stickers,
or enjoy some laid-back fishing and vegetable growing.

Enjoy three different board games!

Enjoy Marroncream's flower-filled Flower Festival,

Tropical Twilight, where you can soak up the southern island of
WE ARE DINOSAURS!,

and Goropikadon's Sparkling Neon Night!

Over 45 original mini-games

So many mini-games packed full of the personality and
charm of Sanrio characters!

You might even catch their unexpected sides and
adorable moments♪

    Each mini-game is hosted by a different character!

    Hello Kitty's
    Speedy Peeling

    Help peel lots of apples to make Hello
    Kitty's favorite
    treat — apple pie!

    POMPOMPURIN's
    Jiggly Jump

    Jump on top of the delicious-looking
    Pompompurin to
    collect magical
    konpeito candies! Pompompurin
    puffs
    up bigger and bigger!

    Cinnamoroll's
    Home Run Derby

    Cinnamoroll pitches with all his
    might using his ears!
    Hit the ball back
    with your bat and aim for a home
    run!

      Featuring more than 145 Sanrio characters, including 16 that can become your partner!

      Hello Kitty, My Melody, Kuromi, Cinnamoroll…

      Your favorite characters and nostalgic friends are all gathering
      for this party!

      Hello Kitty Party Land Official Site

      Now Accepting Reservations! Visit the official site for details

      Set for release in 2027! A smartphone title
        A brand-new“super-KAWAII” rhythm & dance game!

        Coordinate the characters' costumes and stages,
        and get hyped up on your very own
        “super-KAWAII”
        stage together with Sanrio characters!

        Sanrio Kawaii Me Live! Official Site

        Visit the official site for details