Sanrio Kawaii Me Live!

Those who participate in the “Sanrio Kawaii Me Live! Pre-Registration Campaign” (the “Campaign”) conducted by Sanrio Company, Ltd. (the “Company”) must agree to the Campaign Details and Precautions before participating. By participating in the Campaign, participants will be deemed to have agreed to the Campaign Details and Precautions. Minors must obtain the consent of a legal guardian before participating.

1. Registration Period

September 21, 2026–January 13, 2027, until 11:59 p.m. (JST), TBC

* If there are any changes to the registration period, we will notify you in advance via the official X accounts (@SanrioKML_JP and @SanrioKML_GL) or the official Sanrio Games website.

2. Campaign Overview

Depending on the number of pre-orders for “Sanrio Kawaii Me Live!” (the “App”) on the App Store, the number of pre-registrations for the App on Google Play, and the number of followers of the App’s official X accounts as of the final day of the Registration Period, Rewards (the “Rewards”) will be distributed to all App users after the App launches. However, the Rewards must be claimed during the distribution period separately specified by the Company.

3. How to Participate and Determination of Rewards

1. The rewards will be determined based on the combined total number of pre-registrations for the App and followers of the App’s official X accounts (@SanrioKML_JP and @SanrioKML_GL) (the “Total Pre-Registration Count, etc.”). Details of the rewards corresponding to the Total Pre-Registration Count, etc. will be posted on the official website (https://www.sanrio-games.jp/games/sanrio-kawaii-me-live/).
2. The items counted toward the Total Pre-Registration Count, etc. are as follows. Please note that even if a user pre-registers (pre-orders) for the App or follows the official X accounts during the Registration Period, such pre-registrations or follows will not be counted if they have been canceled or unfollowed as of the end of the Registration Period.
   • The number of pre-orders for the App on the App Store and the number of pre-registrations for the App on Google Play during the above “Registration Period”
   • The number of followers of the App’s official X accounts (@SanrioKML_JP and @SanrioKML_GL) as of the end of the “Registration Period” (including followers who followed the accounts before the start of the “Registration Period”)
3. If we determine that any registrations are fraudulent (including violations of these Campaign Details and Precautions, multiple pre-registrations (pre-orders) by the same individual (*), automated registrations using bots, etc.), such registrations may be excluded from the count.
   (*) The same individual may both pre-register (pre-order) for the App and follow the official X accounts.
4. We are unable to respond to inquiries regarding the counting method or results.

4. Distribution of Rewards

1. The rewards will be determined based on the Total Pre-Registration Count, etc.
2. All users of the App are eligible to receive the rewards, regardless of whether they participated in this Campaign (by pre-registering or following the official X accounts).
3. The rewards will be distributed after the App service launches. Details regarding the distribution period and how to claim the rewards will be announced separately. Please note that if you do not complete the necessary steps to claim the rewards during the distribution period specified by us, you will not be able to receive the rewards.
4. Each App account may receive the rewards only once.
5. The rewards will not be redistributed or reissued under any circumstances.

5. Precautions

1. The content, name, and distribution period of the rewards are subject to change without notice.
2. The rewards may not be transferred or resold to any third party, exchanged for cash, or used with another account.
3. Participants are responsible for any internet data and connection charges incurred in connection with participation in this Campaign (including claiming the rewards).
4. Participants must not engage in any of the following activities in connection with participation in this Campaign:
   • Any act that interferes with the operation of or counting for this Campaign
   • Any act that causes inconvenience, disadvantage, damage, or discomfort to others
   • Any act that infringes upon the copyrights or other intellectual property rights, property rights, privacy, or portrait rights of the Company or any other person
   • Any act of making pre-registrations (pre-orders) or following the official X accounts using unauthorized programs or multiple accounts
   • Any act that violates public order and morality
   • Any act that violates these Campaign Details and Precautions, the terms and conditions established by X, the App Store, Google Play, or other platforms, or any applicable laws or regulations
   • Any other act that the Company deems inappropriate
5. Intellectual property rights and other rights relating to the rewards will not be transferred to users and will remain with the Company. Users who are granted rewards will only be granted the right to use the rewards within the App, to the extent permitted under the Terms of Use and other rules applicable to users in connection with their use of the App and as otherwise specified by the Company.
6. The Terms of Use and other rules applicable to users in connection with their use of the App will apply to the receipt and use of the rewards. Users who do not agree to such Terms of Use will not be able to receive or use the rewards.

6. Disclaimer

1. The Company makes no representations or warranties of any kind regarding the completeness, accuracy, safety, usefulness, or any other aspect of any and all matters relating to this Campaign.
2. Participants shall participate in this Campaign at their own responsibility and expense. The Company shall bear no responsibility whatsoever for any trouble, disputes, or other issues arising with third parties, including but not limited to other participants.
3. This Campaign may be suspended or canceled, or its content may be changed, without prior notice.
4. All rights, including the rights specified in Articles 27 and 28 of the Copyright Act, in and to the characters and other copyrighted works owned by the Company (including the Company’s group companies) that are featured in the rewards, the App, and posts on the App’s official X accounts (@SanrioKML_JP and @SanrioKML_GL), as well as the names, logos, and other related expressions thereof, belong to the Company.
5. The Company shall not be liable for any damage incurred by participants or third parties in connection with this Campaign, except where the Company is found to have acted intentionally or negligently.
6. If a participant incurs damage in connection with this Campaign due to the negligence of the Company (excluding gross negligence), the Company shall be liable only for direct and ordinary damages actually incurred by the participant, regardless of whether the claim is based on a breach of contract, tort, or any other cause of action.
7. Japanese law shall apply to all matters relating to this Campaign, and the Tokyo District Court shall have exclusive jurisdiction as the court of first instance for any disputes arising in connection with this Campaign.
8. The Company may amend these Campaign Details and Precautions without obtaining the participants’ prior consent by notifying participants of the　amended content and the effective date thereof through appropriate means.
9. This English version is a translation of the Japanese version and is provided for reference purposes only. In the event of any discrepancy or inconsistency between the Japanese and English versions, or any question regarding their interpretation, the Japanese version shall prevail in accordance with applicable law.

7. Privacy Policy

Personal information obtained by the Company in connection with this Campaign will be strictly managed in accordance with the Company’s Privacy Policy.

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